Laskys ("Laskys", "us", "we") takes the protection of your online privacy seriously and this Privacy Policy sets out how we use and protect any personal information we obtain from dealings which arise from you using this website. Laskys is not responsible for the privacy practices of any websites which may be linked from the Laskys website, so please separately check their privacy policies.
We may change this Privacy Policy from time to time by updating this page so please check our Privacy Policy for any changes when you revisit our website. This Privacy Policy is effective from 29th November 2011.
What personal information do we collect?
We ask for your personal information when you sign up for promotions, offers or competitions, or to receive news, or when you fill in the personal details section 'Your Basket' to make a purchase. Depending on which of these services you use, we may collect:
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your name and contact information (including postal address, e-mail address and telephone number) and if you make a purchase, any other details you provide to arrange delivery, installation or appliance disposal;
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details of any purchase orders that you place through the website, and any details we need for delivery, installation, appliance disposal, product warranty or extended warranty as applicable;
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card payment details if making a purchase;
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details you provide when you contact us or make enquiries either generally or about any purchases you make with us;
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details of your visits to the website and the resources that you access; and
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information you provide if you report a problem with our website;
Even if you do not use these services, or for example, do not proceed with a purchase, we may still gather information about your activity on the website to understand what parts of the website and what products you are interested in, so that we can improve our website and tailor our services to you. Further details are in the Cookies section of this Privacy Policy.
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What do we do with the personal information we collect?
Depending on how you engage with us, we may use your information:
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to facilitate your use of this website and the services available through it;
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when you purchase from us, to process your order, collect payment, enable you to track you order online, arrange delivery and for other purchase related services such as installation, disposal of your old appliance (as relevant), and product warranty (this may include contacting you by telephone, email or SMS to arrange, confirm or upgrade your delivery, installation or appliance disposal) and for ongoing customer service dealings including any faults or repairs or refunds;
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for internal accounting and regulatory purposes;
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for statistical analysis to assess our business performance and to improve our products and services;
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to improve and personalise your experience when you visit the website (See Cookies), and to keep you informed about other products and services you might be interested in (See Keeping You Informed); and
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to ask you from time to time if you would like to provide feedback on or participate in market research on our products and services. You do not have to participate in these if you do not wish.
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Who do we share it with?
Please note that Laskys are legally required to notify the TV Licensing Authority of any purchase you make of television receiving equipment. Please see www.tvlicensing.co.uk for more details.
Where your purchase comes with or where you take out a warranty, Laskys will share limited personal information with trusted partners including The Warranty Group who we team up with to provide and administer these.
Laskys may also disclose your personal information:
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if we use authorised service providers to perform certain services on our behalf, for example this might include providing IT support and maintenance, website hosting services, our direct marketing programme and for online payment services. We do not permit our service providers to share or to use such information for any other purpose and they are under strict obligations to keep your information secure;
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to the police, regulators, law enforcement or other government agency where the law requires this, where appropriate to prevent or detect criminal activity, or in connection with product safety, and otherwise to relevant third parties to protect Laskys, its business, staff and customers; and
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to prospective or actual buyers in the event that Laskys sells any of its business or assets so help ensure continuity of your customer relationship.
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Keeping you informed
We will look at our dealings with you such as what you buy and how you use our website, to help us decide what additional services may be relevant to your purchase, other products and services, and what offers we or others may have available. This may include services specific to your purchase such as Laskys Service Plans, delivery, installation and appliance disposal options, and extended warranties, some of which are provided by Laskys and some by our trusted partners to whom we may pass on your details. We or they may contact you about these by telephone, mail, email and SMS, using the telephone and other contact details you provide and update us with, which we obtain or update with you in our dealings, or which we obtain or update from external sources. This may include telephone numbers which are registered by you or others with the Telephone Preference Service unless you have told us directly that you do not wish to be contacted for this purpose on a particular telephone number.
By providing your details through the website, you are agreeing to this. When you first give us your details you can say no to this. If you change your mind later, Laskys’ marketing emails contain an a easy means for you to unsubscribe, and you can email us at
customerservices@laskys.com or write to us at the address in
Your Rights at any time if you no longer want to hear from Laskys. If you do so, please bear with us for a short time whilst we adjust our records. Please note that Laskys would not necessarily remove all your details from its records but would note and respect your changed marketing preferences.
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Security and storage
Whilst we have policies, rules and measures in place and try to take all reasonable steps to safeguard your personal information, we cannot guarantee the security of any information you provide online.
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Cookies - What we do
We use cookies for certain areas of our website. Cookies are files that store information on your hard drive or browser so that our website can recognise that you have visited the website before and which are used to facilitate access to the website, to tailor your experience of the website and to allow you to move through processes including the payment processes on the website. They make it easier for you to maintain your preferences on the website, and by seeing how you use the website, we can tailor the website around your preferences and measure usage of the website. We use cookies to:
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look at what items you have viewed so that you can use the product comparison and recently viewed items resources on the website;
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place advertisements for our products on other external sites. We do this by allowing visitor tracking providers to identify your visit to our website and the pages you have viewed whilst on it. This allows them to serve tailored advertisements to you on third party websites in their adserving network, based on the information they have collected whilst you were visiting our website; and
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look at your purchasing and browsing habits with us, including to track your wish list, favourites, and which products you place in ‘Your Basket’ on the website including where you did not proceed to purchase, and according to your marketing preferences (See Keeping You Informed), we may send you follow up contact by email, SMS or telephone or post regarding your abandoned purchase. We also use Google Analytics to collect information about your online activity on the website, such as the web pages you visit, the links you click, and the searches you conduct on the website. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. For more information about the information gathered using Google Analytics please visit http://www.google.com/intl/en/analytics/privacyoverview.html.
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Cookies - Changing your browser settings
Most browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies. You may delete or decline cookies by changing your browser settings. (Click “Help” in the toolbar of most browsers for instructions or review the cookie management guide produced by the Interactive Advertising Bureau – www.allaboutcookies.org.) If you do so, some of the features and services of the website may not function properly.
To opt out of being tracked by Google Analytics across all sites visit http://tools.google.com/dlpage/gaoptout. Your continued use of the website will be treated as consent to the use of these cookies for the purposes described.
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Will my personal data be transferred abroad?
If our services providers, or any third party to whom we transfer your personal information as referred to in this Privacy Policy, is located outside in a non-EU country that does not have comparable data privacy laws, we will put in place appropriate measures for the security and protection of your personal information.
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Your data protection rights
You can check that the registration information that we hold is accurate by accessing your account online if you are registered (click on ‘Log in/Register’ at the top of the screen, enter your email address and password to log on and view your details) or email us at customerservices@laskys.com. You may at any time upon written request and payment of the statutory £10 fee, ask if we hold your personal details and if so, subject to certain exceptions, be provided with a copy of them. If you would like to request this, please write, enclosing the fee, to:
The Director’s Office, Laskys, Criterion House, George Street, Hull, HU1 3AU.
You can also write to this address if you have any queries about how Laskys handles your personal information or if you believe any information we have about you is incorrect or incomplete. We will amend this as appropriate. You can also call us on 0844 892 0124.
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